{"id":11633,"date":"2023-11-15T09:00:00","date_gmt":"2023-11-15T08:00:00","guid":{"rendered":"https:\/\/wubook.net\/blog\/?p=11633"},"modified":"2023-11-14T17:12:00","modified_gmt":"2023-11-14T16:12:00","slug":"cos-e-lo-sleep-tourism","status":"publish","type":"post","link":"https:\/\/wubook.net\/blog\/cos-e-lo-sleep-tourism","title":{"rendered":"Sleep Tourism: cosa significa e cosa pu\u00f2 comportare per il settore hospitality?"},"content":{"rendered":"\n<p>Cari e care WuBookers, \u201cchi dorme non piglia pesci\u201d dice il proverbio, ma <strong>chi non dorme prenota alloggi<\/strong>, aggiungiamo noi. Proprio cos\u00ec, perch\u00e9 nell\u2019ultimo anno si \u00e8 andata affermando una tendenza piuttosto curiosa e interessante: lo <strong>sleep tourism<\/strong>.<br>Si tratta infatti di nuovo <a href=\"https:\/\/wubook.net\/blog\/tipologie-di-turismo-in-italia\">tipo di turismo<\/a>&nbsp;che coinvolge una precisa, e sempre pi\u00f9 estesa, fetta di viaggiatori: vediamo di cosa si tratta nel dettaglio e quali possibilit\u00e0 offre ad albergatori e host. &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-cosa-consiste-lo-sleep-tourism\">In cosa consiste lo sleep tourism<\/h2>\n\n\n\n<p>La definizione potrebbe far sorridere: lo sleep tourism infatti altro non \u00e8 che il \u201cturismo del sonno\u201d e ha come obiettivo il dormire, possibilmente anche molto bene. \u00c8 stato dimostrato infatti che <strong>il sonno \u00e8 una componente essenziale del nostro benessere psicofisico<\/strong>&nbsp;e, al contrario, una sua alterazione o mancanza pu\u00f2 portare a disturbi di vario genere.<\/p>\n\n\n\n<p>Una consapevolezza che \u00e8 cresciuta nell\u2019era del Covid-19. Una&nbsp;<a href=\"https:\/\/jcsm.aasm.org\/doi\/10.5664\/jcsm.8800\" target=\"_blank\" rel=\"noreferrer noopener\">ricerca pubblicata<\/a>&nbsp;dal Journal of Clinical Sleep Medicine nel 2021 ha infatti dimostrato che il 40% dei 2.500 adulti coinvolti nello studio aveva riscontrato problemi al sonno durante la pandemia. <br><strong>Il riposo di qualit\u00e0 \u00e8 diventato dunque un proposito<\/strong>&nbsp;per i viaggiatori d\u2019oggi al pari di attrazioni e avventure e, per alcuni, costituisce il motivo principale per spostarsi da casa. &nbsp;<\/p>\n\n\n\n<p>Offrire un\u2019esperienza di relax che soddisfa e incoraggia questa richiesta pu\u00f2 essere dunque una carta vincente nel panorama attuale.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9444\" class=\"elementor elementor-9444\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cfe7acd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cfe7acd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6349b64e\" data-id=\"6349b64e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4a2d1b elementor-widget elementor-widget-heading\" data-id=\"2e4a2d1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vuoi saperne di pi\u00f9 su argomenti come \"Sleep Tourism: cosa significa e cosa pu\u00f2 comportare per il settore hospitality?\"?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658f5c7c elementor-widget elementor-widget-text-editor\" data-id=\"658f5c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscrivendoti alla newsletter ricevi i consigli dei nostri esperti e le offerte commerciali pi\u00f9 vantaggiose:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde307f elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"cde307f\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;25&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Vuoi saperne di pi\u00f9\" aria-label=\"Vuoi saperne di pi\u00f9\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9444\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"cde307f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Il blog di WuBook\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-25 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Il tuo nome*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-25 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_8a05f78 elementor-col-25 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8a05f78\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTipo di struttura\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_8a05f78]\" id=\"form-field-field_8a05f78\" class=\"elementor-field-textual elementor-size-md\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Tipo di struttura?* <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Hotel\">Hotel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Bed And Breakfast\">Bed And Breakfast<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Resort Village\">Resort Village<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Agriturismo\">Agriturismo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Campsite\">Campsite<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Country House\">Country House<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Vacation Home\">Vacation Home<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Guest House\">Guest House<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Inn (+ 4stars)\">Inn (+ 4stars)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Chalet\">Chalet<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Apartment\">Apartment<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Hostel\">Hostel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Economy Hotel\">Economy Hotel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Homestay\">Homestay<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Affittacamere\">Affittacamere<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Albergo Diffuso\">Albergo Diffuso<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-field_8136136 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[field_8136136]\" id=\"form-field-field_8136136\" class=\"elementor-field elementor-size-md  elementor-field-textual\" value=\"Wong Articolo\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_531d1ce elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_531d1ce\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tprivacy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_531d1ce]\" id=\"form-field-field_531d1ce\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_531d1ce\"> Compilando il form accetti la <a href=\"https:\/\/wubook.net\/page\/privacy-17.html\" target=\"_blank\">Privacy Policy.<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ISCRIVIMI<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"612\" src=\"https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-1.jpg\" alt=\"sleep toursim camera d'albergo\" class=\"wp-image-11641\" srcset=\"https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-1.jpg 900w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-1-300x204.jpg 300w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-1-200x136.jpg 200w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-1-768x522.jpg 768w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-1-600x408.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cosa-offrire-ai-turisti-del-sonno-idee-da-mettere-in-pratica\">Cosa offrire ai turisti del sonno: idee da mettere in pratica<\/h2>\n\n\n\n<p>Stress, ritmi frenetici, dispositivi e schermi ovunque, stimoli costanti: sono tante le cause di insonnia o difficolt\u00e0 nel dormire. Condizioni molto comuni che spingono le persone a cercare soluzioni di diverso tipo: si spiegano anche cos\u00ec fenomeni come gli <strong>sleep influencer<\/strong>&nbsp;(persone pagate per testare materassi di tutto il mondo, compresi quelli degli hotel, e offrire consigli in materia) e gli sleep streamer (ingaggiati dalle loro community per filmarsi mentre dormono).<\/p>\n\n\n\n<p>Ma quali sono le pratiche che una struttura ricettiva potrebbe adottare per attrarre i vacanzieri in cerca di una pausa rigenerante? Ecco qualche spunto preso da chi, in Italia e all\u2019estero, sta gi\u00e0 cavalcando la novit\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"modificare-la-struttura-in-tutto-o-in-parte\">Modificare la struttura, in tutto o in parte<\/h3>\n\n\n\n<p>Per assicurare un buon riposo \u00e8 necessario che <strong>l\u2019alloggio sia silenzioso e dotato di tutti i comfort necessari<\/strong>. Sono diverse le realt\u00e0 che propongono stanze insonorizzate o vere e proprie suite isolate, meglio ancora se immerse nella natura incontaminata (cosa non facile in citt\u00e0, ma molto pi\u00f9 semplice nel caso di <a href=\"https:\/\/wubook.net\/blog\/glamping-significato-e-di-cosa-si-tratta\">glamping<\/a>&nbsp;e resort).<\/p>\n\n\n\n<p>Anche l\u2019arredamento deve essere all\u2019altezza di un pisolino a cinque stelle, con <strong>letti e cuscini di alta gamma<\/strong>&nbsp;e la possibilit\u00e0 per gli ospiti di decidere la biancheria in cui preferiscono addormentarsi, in lino o in cotone. <br>Per evitare distrazioni, in alcuni casi \u00e8 stata eliminata persino la TV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"offrire-servizi-ed-esperienze-che-inducono-il-sonno\">Offrire servizi ed esperienze che inducono il sonno<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"612\" src=\"https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-2.jpg\" alt=\"turismo del sonno glamping\" class=\"wp-image-11642\" srcset=\"https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-2.jpg 900w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-2-300x204.jpg 300w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-2-200x136.jpg 200w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-2-768x522.jpg 768w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-2-600x408.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Non solo l\u2019ambiente, ma anche le attivit\u00e0 offerte possono essere progettate per favorire il sonno. Un esempio? Studiare men\u00f9 privi di alimenti o sostanze eccitanti, offrire infusi e bevande rilassanti o veri e propri momenti di relax.<br>Oltre ai classici massaggi, \u00e8 possibile abbinare infatti anche <strong>sedute di ipnoterapia o di aromaterapia<\/strong>: materassi ad acqua, impacchi caldi e luci soffuse faranno il resto.<\/p>\n\n\n\n<p>Non \u00e8 detto inoltre che ci si debba appisolare sempre e solo nella propria stanza o su un letto tradizionale, c\u2019\u00e8 chi apprezza soluzioni alternative come un\u2019amaca nel verde a contatto con i suoni e gli odori della natura per un \u201cpower nap\u201d&nbsp;di tutto rispetto. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"coinvolgere-esperti-e-personale-qualificato\">Coinvolgere esperti e personale qualificato<\/h3>\n\n\n\n<p>Un\u2019altra soluzione particolarmente apprezzata \u00e8 quella di includere all\u2019interno dello <a href=\"https:\/\/wubook.net\/blog\/organigramma-di-un-hotel\">staff dell\u2019albergo<\/a>&nbsp;anche degli <strong>esperti di medicina del sonno<\/strong>, i cosiddetti Sleep Concierge. Dotando la struttura dell\u2019attrezzatura giusta (come dispositivi e indumenti studiati per rilevare il comportamento notturno), \u00e8 possibile infatti <strong>costruire un trattamento di rieducazione del sonno<\/strong>&nbsp;specifico per ogni cliente.<br>Migliorare la qualit\u00e0 del sonno potrebbe richiedere qualche giorno, a tutto vantaggio dell&#8217;ospite e della struttura. &nbsp; &nbsp;<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9461\" class=\"elementor elementor-9461\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7130d722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7130d722\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72eed895\" data-id=\"72eed895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd64c1a elementor-widget elementor-widget-heading\" data-id=\"7dd64c1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Rimani aggiornato sulle ultime tendenze del settore hospitality.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ccbe9c elementor-widget elementor-widget-text-editor\" data-id=\"70ccbe9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscrivendoti alla newsletter ricevi i consigli dei nostri esperti e le offerte commerciali pi\u00f9 vantaggiose:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1563a68 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"1563a68\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;25&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Rimani aggiornato\" aria-label=\"Rimani aggiornato\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9461\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1563a68\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Il blog di WuBook\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-25 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Il tuo nome*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-25 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_8a05f78 elementor-col-25 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8a05f78\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTipo di struttura\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_8a05f78]\" id=\"form-field-field_8a05f78\" class=\"elementor-field-textual elementor-size-md\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Tipo di struttura?* <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Hotel\">Hotel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Bed And Breakfast\">Bed And Breakfast<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Resort Village\">Resort Village<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Agriturismo\">Agriturismo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Campsite\">Campsite<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Country House\">Country House<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Vacation Home\">Vacation Home<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Guest House\">Guest House<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Inn (+ 4stars)\">Inn (+ 4stars)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Chalet\">Chalet<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Apartment\">Apartment<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Hostel\">Hostel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Economy Hotel\">Economy Hotel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Homestay\">Homestay<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Affittacamere\">Affittacamere<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Albergo Diffuso\">Albergo Diffuso<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-field_8136136 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[field_8136136]\" id=\"form-field-field_8136136\" class=\"elementor-field elementor-size-md  elementor-field-textual\" value=\"Wong Articolo\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_531d1ce elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_531d1ce\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tprivacy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_531d1ce]\" id=\"form-field-field_531d1ce\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_531d1ce\"> Compilando il form accetti la <a href=\"https:\/\/wubook.net\/page\/privacy-17.html\" target=\"_blank\">Privacy Policy.<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ISCRIVIMI<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"612\" src=\"https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-4.jpg\" alt=\"sleep tourism turista che dorme\" class=\"wp-image-11643\" srcset=\"https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-4.jpg 900w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-4-300x204.jpg 300w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-4-200x136.jpg 200w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-4-768x522.jpg 768w, https:\/\/wubook.net\/blog\/wp-content\/uploads\/2023\/11\/interna-4-600x408.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vantaggi-dello-sleep-tourism-per-le-strutture-ricettive\">Vantaggi dello sleep tourism per le strutture ricettive<\/h2>\n\n\n\n<p>A ben guardare i benefici per chi decide di assecondare i cultori dello sleep tourism non sono pochi. Oltre a garantire <strong>un fattore di distinzione e aggiornamento<\/strong>&nbsp;rispetto alla concorrenza, il turismo del sonno permette di creare <a href=\"https:\/\/wubook.net\/blog\/idee-per-creare-pacchetti-vacanza-per-hotel\">pacchetti vacanza<\/a>&nbsp;ad hoc vantaggiosi in termini di relazioni e introiti.<\/p>\n\n\n\n<p>Costruendo uno o pi\u00f9 percorsi di equilibrio del sonno, anche in collaborazione con centri benessere e professionisti, di due o pi\u00f9 notti potrai infatti arricchire la tua offerta&nbsp;e provare ad <strong>aumentare la durata di pernottamento medio<\/strong>. E saranno di pi\u00f9 anche le occasioni di upselling e cross selling.Tutte operazioni piuttosto semplici da gestire se si dispone di <strong>un buon PMS per hotel<\/strong>. Ad esempio Zak, il <a href=\"https:\/\/wubook.net\/page\/gestionale-hotel-bb-case-vacanze-9.html\">gestionale per strutture ricettive di WuBook<\/a>, consente di impostare e modificare tariffe standard, derivate e condizioni di vendita (compresa la durata minima e massima), e di attribuire agli ospiti costi aggiuntivi o trattamenti speciali anche durante il soggiorno. &nbsp;<\/p>\n\n\n\n<p>Cos\u00ec, oltre a offrire una vacanza letteralmente da sogno ai tuoi clienti, potrai semplificare l\u2019operativit\u00e0 della struttura e dormire a tua volta sonni tranquilli!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cChi dorme non piglia pesci\u201d dice il proverbio, ma chi non dorme prenota alloggi, aggiungiamo noi. Proprio cos\u00ec, perch\u00e9 nell\u2019ultimo anno si \u00e8 andata affermando una tendenza piuttosto curiosa e interessante: lo sleep tourism.<br \/>\nSi tratta infatti di nuovo tipo di turismo che coinvolge una precisa, e sempre pi\u00f9 estesa, fetta di viaggiatori: vediamo di cosa si tratta nel dettaglio e quali possibilit\u00e0 offre ad albergatori e host.      <\/p>\n","protected":false},"author":2638,"featured_media":11636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-11633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sleep Tourism: cos\u2019\u00e8 e che vantaggi offre a Hotel e B&amp;B<\/title>\n<meta name=\"description\" content=\"Lo Sleep Tourism o turismo del sonno \u00e8 una tendenza in crescita che, al pari di altre forme di turismo, pu\u00f2 portare numerosi benefici a Hotel e B&amp;B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wubook.net\/blog\/cos-e-lo-sleep-tourism\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sleep Tourism: cos\u2019\u00e8 e che vantaggi offre a Hotel e B&amp;B\" \/>\n<meta property=\"og:description\" content=\"Lo Sleep Tourism o turismo del sonno \u00e8 una tendenza in crescita che, al pari di altre forme di turismo, pu\u00f2 portare numerosi benefici a Hotel e B&amp;B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wubook.net\/blog\/cos-e-lo-sleep-tourism\" \/>\n<meta property=\"og:site_name\" content=\"Il blog di WuBook\" \/>\n<meta property=\"article:published_time\" 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